Cambridge English Exams
C1 Advanced Essay Writing: Local TV Station
Example Exam Task
You attended a debate at a local community centre at which a proposal to launch a new local TV station was discussed. You have made the notes below:
What would be the benefits of a new local TV station?
- news
- community events
- local businesses
Some opinions expressed during the debate:
- ‘TV is dying. Everyone uses the internet.’
- ‘Will younger people engage with local television?’
- ‘TV service can’t just become vehicle for wall-to-wall advertising!’
Write an essay, discussing two of the benefits in your notes. You should explain which benefit you think would be most important, giving reasons in support of your answer. Write 220 – 260 words in an appropriate style.
You may, if you wish, make use of the opinions expressed in the debate, but you should use your own words as far as possible.
Example Essay
The Benefits of Launching a Local TV Channel
In recent years, the idea of launching a new local TV station has sparked debate, particularly at a time when online media platforms appear to dominate. Nevertheless, a local television channel could still offer significant benefits at the local level. This essay will discuss the value of local news coverage and the promotion of community events, arguing that local news would be the most important benefit.
One major advantage of a local TV station would be its ability to provide relevant and reliable local news. National and international media often overlook issues that directly affect residents, such as local investment projects, support for local businesses, and the promotion of locally produced goods and services. A dedicated local channel could fill this gap by focusing on matters that have an immediate impact on people’s daily lives. Although some argue that television is becoming outdated, not all citizens actively seek information online, and a TV station could ensure that important news reaches a wider audience.
Another clear benefit would be the promotion of community events. By broadcasting information about cultural and historical events, as well as local sports events, a local TV station could raise awareness of initiatives that might otherwise go unnoticed. This, in turn, would help strengthen social bonds by bringing residents together around shared experiences and traditions. Moreover, increased visibility of such events could encourage greater participation among different age groups, fostering a stronger sense of local identity and community engagement.
In my view, however, the provision of local news is the most crucial benefit. While community events enrich social life, access to accurate and up-to-date information is essential for an informed and engaged population. Provided that the station avoids excessive advertising, a local TV channel could still play a vital role in modern society. However, one open question remains as to whether such a project would be financially sustainable.